Introducing Single Course Certificates

Are you looking for short-term courses to boost your skills? Here at VanWest, you can get a course certificate for every individual course you complete without having to finish the entire specialized program! Learn the primary business skillsets, earn single course certificates, and improve your career skills!

The available courses are (you can take up to 3 courses simultaneously):

• Social Media Marketing
• Project Management
• Leadership Skills
• Finance
• E-Commerce
• Market Research

Social Media Marketing

This course provides an overview of social media in order to understand its use in building business relations. Students will explore how to develop social media marketing initiatives that are designed to meet business objectives. Students will learn how to maintain an effective online presence that goes beyond Facebook and Twitter.

• Course Number: BUS 115
• Textbook: Tuten, T. and Solomon, M.R. (2014). Social Media Marketing. 2nd Ed. Sage Publications.

Project Management

This course will present the essential skills students need to make effective contributions and to have an immediate impact on the completion of projects. Coverage of the latest business developments and challenges acquaint students with issues such as project constraints, stakeholder issues, and the project charter.

• Course Number: BUS 116
• Textbook: Gido, J. and Clements, J.P. (2015). Successful Project Management. 6th Ed. South-Western Cengage Learning.

Leadership Skills

In this course, students will develop strong interpersonal skills and increase their awareness of the importance of people skills in today’s organizations. They will develop critical core skills along with individual performance through group interactions, role playing, lectures, and practice sessions. They will focus on the role of supervisors and managers at the front–line.

• Course Number: BUS 117
• Textbook: Northouse, P.G. (2018). Introduction to Leadership: Concepts and Practice. 4th Edition. Sage Publications.

Finance

This course provides students with an introduction to the theories, applications, and financial tools within a corporate financial environment. It emphasizes understanding, analyzing, and integrating financial information as an aid to managerial decision-making. Topics include forms of business, financial statement analysis, ratios, cash flows, valuation of future cash flows, valuation of securities, raising capital and project evaluation and analysis. Students will gain experience in applying empirical and theoretical tools through class discussion of case studies, as well as through work on practice problems.

• Course Number: BUS 118
• Textbook: Ross, S., Westerfield, R., Jordan, B., & Roberts, G. (2016). Fundamentals Of Corporate Finance. 9th Canadian Ed. McGraw-Hill.

E-Commerce

Students examine how the Internet is rapidly becoming one of the primary communication, marketing and commercial medium for businesses in almost every industry, and how managers can effectively use this tool to execute their organization’s strategic plans. This course will familiarize students with current and emerging internet-based electronic commerce business models and technologies. They will discuss topics such as competitive strategies with e-commerce, various e-business models, and how to manage B2C or B2B e-commerce projects.

• Course Number: BUS 120
• Textbook: Laudon, K.C. & Traver, C. (2014). E-Commerce Essentials. 1st Ed. New York: Pearson.

Market Research

The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow students to understand how to apply those tools to solve real-life business problems. Topics include an overview of market research and research design, exploratory research; descriptive research; scaling; sampling; and data analysis.

• Course Number: BUS 121
• Textbook: Hair, Jr., J.F., Celsi, M.W., Ortinau, D.J., & Bush, R.P. (2013). Essentials of Marketing Research. 3rd Ed. New York: The McGraw-Hill Companies, Inc.

More Information

Each course is 2 months (8 weeks) long and you can take up to 3 courses simultaneously. Classes are delivered through Online Live Streaming or in-person. For further information, please visit our page here!